Instead of opting for the usual sampling vans, Mo Ka reinvented luxury sampling by converting two stretch limousines into exclusive Magnum Temptation Fruit sampling vehicles. These rides had it all: they were fitted with freezers in the back, chocolate and pink bodywork and two personal drivers. This all to delight the entire country with no less than 225.000 Magnum Temptation Fruit samples. The tour started on April 21st, stopped off at all the major Belgian cities before finally parking the empty freezers at July 21st. There were sampling activations on the streets, at after work parties and at city events such as ‘Café Urbain’ in Brussels and the ‘VijfTV City Day’ in Hasselt. Aside from being offered a luxury treat for their taste buds, passers-by could also strike a pose to enter a contest and win the Magnum limousine for an evening.