October 2011
4 posts
Sampling Tour
Instead of opting for the usual sampling vans, Mo Ka reinvented luxury sampling by converting two stretch limousines into exclusive Magnum Temptation Fruit sampling vehicles. These rides had it all: they were fitted with freezers in the back, chocolate and pink bodywork and two personal drivers. This all to delight the entire country with no less than 225.000 Magnum Temptation Fruit samples....
Pop-up stores in Kinepolis cinema theatres
Sticking with the luxury and exclusivity theme, Mo Ka developed a Magnum Temptation Fruit pop-up store to be built inside 10 Kinepolis movie theatres. The shopping atmosphere was inspired by the ‘rooftop party in the city that never sleeps’. In between the 21st of April and the 5th of June, two exclusive pop-up stores were in rotation, never staying longer than 4 days in one theatre. Once...
Pr-event: Chocolate suite from Karl Lagerfeld
It’s not easy to attract the attention of the most jaded press of all: the fashion and lifestyle press. Magnum needed a good name and good idea. They came up with a legendary name, Karl Lagerfeld (arguably the biggest name in luxury today). He exclusively designed a hotel suite, entirely made of chocolate, including a chocolate sculpture of a luxuriously lounging guest. Master Chocolatier...
Honourable Campaign Mentions
Aside from the main events of the Mo Ka Magnum Temptation Fruit campaign, there were several smaller features we’d like to briefly mention. First up: the sampling corner exclusively designed for ‘de Nacht Van Exclusief’. Needless to say, the VIP crowd ate it up. And let’s not forget the interactive Magnum Facebook Fan page that Mo Ka was keeping alive and kicking all throughout the campaign....
July 2011
4 posts
1 tag
Randstad Festivals - At the Festivals
The Randstad Hands Up For Fresh Talent stand draws a crowd at the major festivals. The build-up of the Hands Up For Fresh Talent tour and contest deserved a worthy apotheosis: the open air Randstad festival stand with a giant rock hand at the heart of the stand. Visitors were handed their very own Randstad Rock Hands to cheer on their favourite bands. An on-site photographer snapped up the...
1 tag
Randstad Festivals - The Online Game
Getting the message through to the online crowd: put your hands up for Fresh Talent and win! The Hands Up For Fresh Talent online campaign was driven by a strong social media component: people who joined the Hands Up For Fresh Talent Facebook page could vote for their artist of choice and win tickets for their favourite festival. More than 5.000 fans gave us their thumbs up. Online...
1 tag
Randstad Festivals - The Road Show
Come see the Hands Up For Fresh Talent Live Tour, reaching out to the young ones across the nation! During April and May, the Hands Up For Fresh Talent Live Tour landed in no less than five Belgian college towns: Brussels, Louvain, Liège, Ghent and Antwerp. Three cherry-picked artists (Jerusalem Syndrome, Barefoot and the Shoes & Alice Avery ) performed live on stage while visitors voted...
1 tag
Randstad Festivals - Hands Up For Fresh Talent
Mo Ka has been rocking the Randstad summer festival campaigns since 2008. This year, we looked beyond the traditional scope of creating a festival stand and/or online game. 2011 was to be the year of thinking big, creating a unique platform for fresh musical talent, partnering up with SonicAngel, one of the most innovative music industry players today, launching a nationwide real live tour and a...
February 2011
3 posts
1 tag
Telenet - Customer Care Remodeling
Telenet is a leading Belgian telecom brand that’s growing at breakneck speed. As a result, their customer care centre at the Telenet headquarters in Mechelen is seeing more and more consumer traffic. Mo Ka stepped in to remodel and restyle the centre in order to create a warm and welcoming environment and a fully immersive brand experience for every customer who walked through the door....
1 tag
BIVV - Taking a stand for road safety at the motor...
It’s always a challenge to fit B2B and B2C concepts into the limited space of a single stand. The BIVV / ISBR stand at the European Motorshow had it all: a B2C / BOB game to win a Mini road trip, B2B workshops about “road safety at work” and a BOB driving simulator for all. Competing with all those shiny and fancy car stands was not really an option, so we chose to take a different route....
1 tag
Randstad - New Magazine
Ever since 2008, Mo Ka has been the proud creator of Randstad Magazine, an online lifestyle magazine for and by Randstad (temporary) workers. When its brand loyalty platform “Randstad Club” recently expanded to provide unique promotions to a whole slew of new members, the Randstad Magazine platform needed a new approach to follow suit. Randstad Magazine 11.0 is faster, more user-friendly and...
December 2010
1 post
1 tag
Randstad Magazine 2010
Randstad has been collaborating with Mo Ka for years. Their online Randstad Magazine by (and for) temping workers has been a smashing success ever since its inception in 2008. The secret recipe? Constant re-evaluation of both design and content to fit Randstad’s marketing and communication needs. In 2010, the magazine was made more user-friendly, focusing on practical, bite-sized information...
October 2010
3 posts
6 tags
Wash&Win: The Dove Men+Care Brand activation
Dove Men + Care is a fresh ‘n new brand in Belgium. Its Belgian launch kick-started 2010, when Mo Ka was brought on board to help establish the Dove Men+Care brand in Carrefour hypermarkets. Our conceptual approach resulted in a brand activation that would speak directly to the target group of family men aged 30 and up: “Wash & Win. If you protect your car, why not your skin?”. Shoppers...
5 tags
Randstad – How to start The Wave
Randstad is one of the official partners of ‘The HollandBelgium Bid’, an international organization trying to lure the World Cup Football to Belgium and The Netherlands. In order to convince the World Cup organizing committee to choose Belgium and the Netherlands as its next (temporary) home, ‘The Bid’ needs to crank up the nation’s enthusiasm. Enter ‘The Wave’ : an online attempt at the...
1 tag
Magnum Gold Activation
Unless you’ve been spending 2010 in a maximum security facility, you couldn’t have missed the global Magnum ‘As Good as Gold’ campaign, starring Benicio Del Toro. To support the campaign on a local level and encourage a spike in Belgium’s gold fever, Mo Ka set up an irresistible competition for Delhaize supermarket customers. After buying only 2 Magnum packs of choice, customers were allowed...
July 2010
2 posts
8 tags
Randstad - Kisses From Randstad At The Festivals
The Randstad stand @ the summer festivals has a solid reputation to live up to. Mo Ka has created concepts and designs for the Randstad stands for several years now, and we were determined to make the 2010 Randstad festival tour an unforgettable experience. What inspired us was pure Rock and Roll. We squeezed the stand into a skinny jeans, added kissable lips and a raaawwwking visual to draw...
4 tags
Citroën DS3 - An Invitation To The Future
Looking back is okay, as long as you do it in the custom-coloured rear view mirror of your shiny state-of-the-art technology car. The Citroën DS3 is anti-retro. No two cars are alike, thanks to the vast array of customising options: from the interior design to the subtle finishing of the slick bodywork… you get to choose how you want to drive towards the future. Citroën invited all its...
June 2010
3 posts
5 tags
Sony - 3Did You See That?
The revolution has officially been televised. Sony confirmed their leadership position by astonishing the world with their very first 3D home television entertainment system. The best way to tell people about new technology is fairly simple: let them try it out. Real-time demo time! Mo Ka added a new dimension to the concept of ‘tryvertising’ by styling and selecting the perfect hosts to...
5 tags
Magnum Gold - Take The Gold And Run
Magnum Gold is an exclusive flavour for the sophisticated lover of the good life. The worldwide Magnum Gold campaign is suitably glamorous and action-packed, starring the one and only Benicio Del Toro in a heist-movie with a funny twist. To support the launch, Mo Ka was approached to create a fitting activation concept for the Kinepolis cinemas. Being men (and women) of action, we wasted no...
4 tags
Proviron - Sustainable Science
Ever since its first projects in 1977, Belgian chemical company Proviron has been bridging the gap between industry and environment. After 33 years of success, the company’s identity was more than ready to be developed into a brand. Mo Ka created a warm, approachable visual style reflecting Proviron’s care for the future, their market-driven approach and added value chemistry. Proviron is...
March 2010
1 post
4 tags
Mars - Pet Project
When Mars Petcare moved into their new global headquarters, the whole building was still very fresh, very clean and very… neutral. Mo Ka was brought in to heighten brand visibility in the office space in accordance to MARS’ core identity, which is all about respect for animals We created a design concept using strong black & white images of animals in the offices and more colourful,...
February 2010
3 posts
6 tags
Telenet - Talking Shop-In-The-Shop
Telenet knew exactly what they wanted when they asked Mo Ka to create a shop-in-the-shop at an A+ ‘Megaphone’ location in the new Bel Company store in Antwerp. At the top of their list of demands: a standout design that reflected the Telenet brand DNA and drew people in to experience Telenet products and services. Inside the store, Mo Ka used different shades of the iconic Telenet yellow on...
5 tags
Danone - Brand New Office Flavour
When you’re a successful brand like Danone, you need a little flavour in your office. That’s why they asked Mo Ka to whip up a concept for the Brussels HQ that reflected the Danone brand values, enforced the corporate culture and improved the overall wellbeing of their employees. We vowed to translate all of their ways of working and their values (health, people and an open spirit of...
7 tags
Improof - This Time, It's Personal
Improof is a one-man brand: a highly professional consultancy agency specialised in interim management with a strong personal touch. Mo Ka took up the challenge of providing this brand new company with a clear, no-nonsense brand identity; a conceptual translation of brand identity that would stand the test of time and remain suitable for all kinds of corporate communication. The concept behind...
November 2009
3 posts
7 tags
VRT - Grandstanding At The National Book Fair
VRT is the first national TV-network in Belgium. It houses several individual TV and radio stations (e.g. Studio Brussel, Klara, één, Canvas, …), each blessed with a unique brand image. VRT asked Mo Ka to create a booth for the ‘Boekenbeurs’ (the largest national book fair in the country) that united all these brands in a single concept while retaining a homogenous and relaxed,...
4 tags
Magnum Halloween - Burning Clichés At The Stake
You know how it is. Halloween starts and suddenly you’re tripping over orange pumpkins, cobwebs and witches in pointy hats. After a while, you don’t even see it anymore. All those clichés just blend in with the furniture. That’s why Mo Ka did something different to create a Halloween brand activation for Magnum at the Imagix cinemas. The clichés were burned at the stake and a new concept rose...
6 tags
Mo Ka Framed - Telenet & Mo Ka Pop-Up Stores...
FRAME magazine is pretty much a standard read for anyone who cares about design. So we are truly honoured they selected not one, but two of our concept stores to be in their new ‘Powershop Vol. 2’ publication. Both the Telenet concept store and Mo Ka x Atelier 11 pop-up shop were featured as ‘outstandingly designed’ concepts. In fact, let me quote the full description of all the work included...
September 2009
4 posts
4 tags
Alpro Foundation - Fully Re-Branded
In 1996, Alpro created the Alpro Foundation, a non-profit initiative supporting scientific knowledge and research in the field of nutrition and health, specialising in plant-based nutrition. In the 13 years since its conception, the project has grown tremendously, both in scope and importance. And once you hit 13, you need a new identity and a complete makeover (we’ve all been there). Mo Ka...
5 tags
Essenscia - The Science Of The Office Branding
It’s a real challenge to create a brand experience with a significant, coherent impact when the company behind the brand houses no less than 17 different activities. Luckily, Mo Ka thrives on challenges. We were more than happy to sink our conceptual teeth into the essenscia brand. Essenscia is what people in expensive suits with serious faces call: “a multisectoral umbrella corporation”...
4 tags
Mo Ka - Take A Walk On The Website
Most agencies have websites. Sure. But not like ours, they don’t. Mo Ka considers itself a brand on its own, and we take pride in creating more than a calling card when it comes to our site. Visitors to MoKa.be are welcomed into a mysterious, all-white world, both sacred and slightly absurd. You can do more than click around. You can actually walk around the 3D environment, admiring our...
5 tags
Telenet Stardust
Klik hier om het video filmpje te bekijken A recent commercial starring the Telenet Concept Store we created.
July 2009
2 posts
6 tags
Somersby - Apple Cider Launch: Super Lækkert!
One lady with an attitude, two fellas that were in the mood: that’s all we needed to launch the new Somersby apple cider. Oh, and a branded pick-up truck with a mobile bar, fully branded sampling boxes, wooden serving trays, Somersby cups and some cool bottle-opener-rings. “Somerswhat?” you say? Somersby is the new, premium appetizer, brought to you by those great Danes from Carlsberg...
7 tags
Randstad - Cleans Up Your Acts at the Festivals
We love to get down and dirty at the festivals. This year, we can really let it all hang out, because whether it’s muddy, sweaty or dusty out on the fields, Randstad offers all music lovers out there the unique opportunity to freshen up at the Randstad stand. It’s like having your own bathroom next to the main stage (providing your bathroom has a giant rubber duckie on the roof). MoKa...
June 2009
4 posts
4 tags
Somersby Brand Activation
Summer’s back in town and so far - knock on wood, people - we’ve been treated a great one! Time to get out on the streets and enjoy the summer vibes ‘till late in the evening on a bar terrace. Carlsberg is right on time to launch a refreshing alternative to the known aperitif drinks: “Somersby”, a genuine apple cider best served over ice. Mo Ka developed the brand...
7 tags
Magnum Temptation - The Royal Treatment
Mo Ka was on call to create an activation concept for Magnum in Kinepolis Belgium, launching the new premium product range called Magnum Temptation. The activation concept was built around ‘The Royal Treatment’ and presented the new range of products as a ‘masterpiece’. People visiting the Kinepolis movie theatres were welcomed by a regal entourage, consisting of a...
5 tags
At Recruitment, slick, smooth and spankin' new
When AT Recruitment asked us for a whole new look & feel for their brand, we immediately set to work on creating a distinguished visual identity, setting the brand apart from competitors with glossy images and a distinct colour palette. Black for the professional stuff, white for the employees’ side of things and a hint of Pantone 368C (also known as ‘bright green’) to complete the...
4 tags
Unilever, Customer Marketing Revibe
Customer Marketing at Unilever Benelux has recently been restructured into a new independent department, so they tapped Mo Ka on the shoulder to create a series of permanent CM presentation tools and a communication look & feel for the revibe event, an in-house, open door happening for Unilever employees. We took the typical promotional tone of voice and ran with it to create a humorous,...
April 2009
5 posts
7 tags
Randstad Brand Relationship
Any marketing rulebook, or indeed: Dr. Phil, will tell you: a good relationship needs work, care and attention. And that’s exactly why Randstad Magazine is such a runaway success. Rather than dumping a load of corporate information on its temp workers and in-house staff, this online magazine offers useful content that speaks to the workers’ lifestyle and imagination. Recently, an online...
4 tags
Magnum For The Ladies
“Ladies At The Movies” is a monthly event -organized by Kinepolis- where women take over the movie theatre for an evening of unapologetic female fun. Magnum, being the world’s “pleasure authority”, was happy to play host to the event on one condition: more pampering for the ladies. Mo Ka was brought in to come up with an activation concept that matched the mood of the event; so...
5 tags
Solvay Brussels School Brand Communication
Solvay Brussels School (of Economics and Management) was looking for a differentiating/premium image and a clear message for its IT Management Education department’s modular executive education programme. (Quite a mouthful, isn’t it?) Mo Ka was happy to go back to school, create a distinct and classy image for the education programme and help Solvay to develop and structure its...
4 tags
Randstad N°1
Shout it out loud: We’re Number One and we’re proud! This year Randstad is officially Belgium’s “Best Employer”. They led the yearly “Great Place To Work” poll conducted amongst employees by the Vlerick Management School. This joyful event couldn’t go unnoticed. Mo Ka supplied the Randstad employees the right tools to show their pride. “Put...
8 tags
Remember Jobtour Mania
A day we fondly remember: exactly one year ago Mo Ka helped Randstad kick off Jobtour, a 40 day recruitment event involving an extra-terrestial truck-slash-office, a motivated HR crew and thousands of crazy creative job candidates. Fuelled by a truck pimping that would envy Xzibit, viral Youtube testimonials of stupefied citizens, flamin’ above- and below-the-line communication and a...
March 2009
5 posts
4 tags
UNILEVER Vital Office Branding
Unilever wanted a “finishing touch” for their restructured Belgian offices. For each floor we created a theme that was in line with Unilever’s values and departments.
4 tags
PEPSICO Office Branding To The Max
For Pepsico we created an office branding concept around their 3 product groups: Crunchy, Liquid and Natural and a visual language that was bold and streetwise. The concept was first implemented in their Belgian headoffice but soon got a sequel in Pepsico Holland’s headoffice. At this moment we are even rolling out the concept at Pepsico’s plant in Veurne!
4 tags
USP A fluid Project
USP soon followed our Ola office branding project. The collaboration of Unilever, Spa and Pepsico was celebrated with a ‘fluid’ and joyful environment that reflected the dynamics of the joined forces.
5 tags
OLA Outside Inside
Brings back the memories… When Ola asked us to brand their offices we came up with the concept of ‘Outside Inside’. We brought a bit of Ola’s outside, sunshiny feeling to their office spaces and created a work environment that was bursting with joy and fun. The coffee corner was transformed to a summer island (with swimming pool) and for Ben and Jerry’s we created a...
7 tags
One last night at the Mo Ka Atelier Pop-Up Store
The launch of the Mo Ka - Atelier 11 Jewellery line at the Mo Ka pop-up store in Brussels was a great succes! Tim Vanhamel manned the decks. Designers, press, fashionistas & fashionistos danced their way around the indoor pyramids, sipping Piper Heidsieck, Duvel & Perrier and mingling the night away. Check out the pics via flickr:...
February 2009
3 posts
8 tags
Mo Ka – Atelier 11 - The Launch Night
Everybody who was anybody -and their most stylish friend- showed up for the launch of the Mo Ka - Atelier 11 Jewellery line at the Mo Ka pop-up store in Brussels. Tim Vanhamel (Disko Drunkards, Millionaire, Eagles of Death Metal) manned the decks. Designers, press, fashionistas & fashionistos danced their way around the inspirational indoor Mo Ka pyramids, sipping Piper Heidsieck, Duvel...
8 tags
Come find us at the Mo Ka Pop-up Store
Hurry! You’ve only got until March 12 until Mo Ka permanently shuts down its temporary shop in the tragically hip Dansaert-area at the heart of Brussels. Come for the jewellery, stay for the Mo Ka interior design and trendy ambiance. Who knows, you might even meet the Mo Ka team in its natural habitat… Mo Ka - Atelier 11 Pop-up Store Rue de Flandre N° 124, 1000 Brussels Open Monday-Saturday...
7 tags
Mo Ka – Atelier 11 – The Collection
This is what all the fuss is about: the unique Mo Ka – Atelier 11 glow-in-he-dark jewellery collection. When we embarked on a quest to find the perfect partner to create a unique line of jewellery, Atelier 11 in Antwerp soon presented itself as the obvious choice. Viktor & Rolf, Raf Simons, Ann Demeulemeester and Martin Margiela (whose original store is just around the corner from the Mo Ka...
