Randstad Brand Relationship
Any marketing rulebook, or indeed: Dr. Phil, will tell you: a good relationship needs work, care and attention. And that’s exactly why Randstad Magazine is such a runaway success. Rather than dumping a load of corporate information on its temp workers and in-house staff, this online magazine offers useful content that speaks to the workers’ lifestyle and imagination. Recently, an online...
Magnum For The Ladies
“Ladies At The Movies” is a monthly event -organized by Kinepolis- where women take over the movie theatre for an evening of unapologetic female fun. Magnum, being the world’s “pleasure authority”, was happy to play host to the event on one condition: more pampering for the ladies. Mo Ka was brought in to come up with an activation concept that matched the mood of the event; so...
Solvay Brussels School Brand Communication
Solvay Brussels School (of Economics and Management) was looking for a differentiating/premium image and a clear message for its IT Management Education department’s modular executive education programme. (Quite a mouthful, isn’t it?) Mo Ka was happy to go back to school, create a distinct and classy image for the education programme and help Solvay to develop and structure its...
Shout it out loud: We’re Number One and we’re proud! This year Randstad is officially Belgium’s “Best Employer”. They led the yearly “Great Place To Work” poll conducted amongst employees by the Vlerick Management School. This joyful event couldn’t go unnoticed. Mo Ka supplied the Randstad employees the right tools to show their pride. “Put...
Remember Jobtour Mania
A day we fondly remember: exactly one year ago Mo Ka helped Randstad kick off Jobtour, a 40 day recruitment event involving an extra-terrestial truck-slash-office, a motivated HR crew and thousands of crazy creative job candidates. Fuelled by a truck pimping that would envy Xzibit, viral Youtube testimonials of stupefied citizens, flamin’ above- and below-the-line communication and a...