October 2010
3 posts
6 tags
Wash&Win: The Dove Men+Care Brand activation
Dove Men + Care is a fresh ‘n new brand in Belgium. Its Belgian launch kick-started 2010, when Mo Ka was brought on board to help establish the Dove Men+Care brand in Carrefour hypermarkets. Our conceptual approach resulted in a brand activation that would speak directly to the target group of family men aged 30 and up: “Wash & Win. If you protect your car, why not your skin?”. Shoppers...
5 tags
Randstad – How to start The Wave
Randstad is one of the official partners of ‘The HollandBelgium Bid’, an international organization trying to lure the World Cup Football to Belgium and The Netherlands. In order to convince the World Cup organizing committee to choose Belgium and the Netherlands as its next (temporary) home, ‘The Bid’ needs to crank up the nation’s enthusiasm. Enter ‘The Wave’ : an online attempt at the...
1 tag
Magnum Gold Activation
Unless you’ve been spending 2010 in a maximum security facility, you couldn’t have missed the global Magnum ‘As Good as Gold’ campaign, starring Benicio Del Toro. To support the campaign on a local level and encourage a spike in Belgium’s gold fever, Mo Ka set up an irresistible competition for Delhaize supermarket customers. After buying only 2 Magnum packs of choice, customers were allowed...
